On Saturday May 26, Real Madrid plays Liverpool in the UEFA Champions League Final in Kiev, Ukraine and for the third consecutive year the final will be streamed by BT Sport for free on YouTube.
Although the network, based in the UK, is a subscription service, this event will be made available to all football (soccer) fans that live in the UK. Technology today has made this possible and allows those people who might not otherwise be able to watch a British club play for the coveted European title.
The match will be streamed on YouTube in 4k UHD and through the enhanced video player the company has on BTSports.com as well as its app.
The Champions League final in 2017 was reportedly watched on BT by over 6.5 million viewers based in the UK, with close to one third or 2.1 million of the total streaming it digitally. Viewing numbers for the Champions League this season are up more than 47%.
Online sports betting is growing by leaps and bounds. Sportsbooks offer a wide variety of sports to wager one from the NFL to Cricket and the Champions League to NHL.
In an attempt to make it easier for sports bettors to participate, online sportsbooks have been making it easier to deposit and withdraw monies with many of them offering cryptocurrencies, such as bitcoin, as deposits to be used for betting.
This past Wednesday, the Europa League final was played and BT Sport streamed that as well on YouTube for free. Atletico Madrid defeated Marseille 3-0, as Antoine Greizmann scored a brace with Gabi adding one late.
Over 350 million fans will watch the event worldwide on May 26 and making it free for viewers on YouTube, BT hopes that fans will sign up for its subscription service to watch sporting events year round.
Streaming has become huge in today’s sports broadcasting. ESPN has reportedly renewed its right to Champions League in Latin America, which includes matches on ESPN+.
In addition, Turner Sports is hoping the competition helps to anchor its new live streaming service Bleacher Report Live.
The sale of digital rights to the English Premier League, the topflight football league in England, was postponed until late this summer making the Champions League Final an opportunity for streaming services such as BT Sports to get a gauge on the interest of fans ahead of a possible bid.