Rocket Fuel (FUEL) Earns Daily Media Impact Rating of 0.22

Press coverage about Rocket Fuel (NASDAQ:FUEL) has trended somewhat positive this week, according to Accern Sentiment. The research firm identifies negative and positive news coverage by analyzing more than twenty million news and blog sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. Rocket Fuel earned a news sentiment score of 0.22 on Accern’s scale. Accern also gave news stories about the technology company an impact score of 42.3614394414951 out of 100, indicating that recent news coverage is somewhat unlikely to have an effect on the company’s share price in the immediate future.

These are some of the news stories that may have effected Accern Sentiment Analysis’s scoring:

Rocket Fuel (NASDAQ:FUEL) opened at $2.60 on Tuesday. The company has a debt-to-equity ratio of 0.09, a quick ratio of 0.97 and a current ratio of 0.97. The company has a market capitalization of $122.18, a PE ratio of -1.73 and a beta of 0.63. Rocket Fuel has a fifty-two week low of $1.70 and a fifty-two week high of $5.90.

Separately, Oppenheimer reissued an “outperform” rating and set a $4.00 price objective on shares of Rocket Fuel in a report on Wednesday, October 4th. One investment analyst has rated the stock with a sell rating, three have assigned a hold rating and one has assigned a buy rating to the company. The company has a consensus rating of “Hold” and a consensus price target of $4.38.

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Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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