Rocket Fuel (FUEL) Given Media Sentiment Rating of 0.22

News stories about Rocket Fuel (NASDAQ:FUEL) have trended somewhat positive on Tuesday, Accern Sentiment reports. The research group scores the sentiment of media coverage by reviewing more than twenty million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to one, with scores nearest to one being the most favorable. Rocket Fuel earned a media sentiment score of 0.22 on Accern’s scale. Accern also gave news stories about the technology company an impact score of 45.8581142837246 out of 100, indicating that recent media coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

These are some of the media headlines that may have effected Accern Sentiment Analysis’s scoring:

A number of research firms have recently issued reports on FUEL. ValuEngine cut Rocket Fuel from a “hold” rating to a “sell” rating in a report on Thursday, August 10th. Oppenheimer Holdings, Inc. reiterated an “outperform” rating and issued a $4.00 price objective on shares of Rocket Fuel in a report on Wednesday, October 4th. One equities research analyst has rated the stock with a sell rating, three have issued a hold rating and one has given a buy rating to the stock. The company presently has a consensus rating of “Hold” and a consensus price target of $4.38.

Rocket Fuel (NASDAQ:FUEL) opened at $2.60 on Tuesday. Rocket Fuel has a fifty-two week low of $1.70 and a fifty-two week high of $5.90. The company has a debt-to-equity ratio of 0.09, a quick ratio of 0.97 and a current ratio of 0.97.

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Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

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