On Thursday, General Motors said it will offer an unlimited data plan for more than four million Chevrolet and GM vehicles sold in the United States. The $20 a month data lan will be available through AT&T and within vehicles that are equipped OnStar 4G LTE Wi-Fi hotspot. Perhaps more importantly, GM says that it has more of these vehicles on the road than any other carmaker in the United States, at least for now.
Of course, the company is hoping that this new plan will boost data subscriptions, reports GM Global Connected Customer Experience and Urban Mobility director of global communications, Vijay Iyer. The company has not, however, disclosed just how many subscribers it currently has.
It is important to recall that OnStar currently offers several plans: $10 a month for 1 gigabyte of data service; $20 a month for 4 gigabytes of data service; or $40 a month for 10 gigabytes of data service.
GM, then, is reporting it will offer a 1-gigabyte plan for $10 a month in addition to its $20 monthly unlimited plan.
GM says that mobile wi-fi hotspots (in cars) have been on the incline since the company launched this service. Furthermore, demand is up roughly 200 percent over demand in 2015. In addition, GM reports that Chevrolet owners/passengers, alone, streamed the rough equivalent of 17.5 million hours of video in 2016.
With that, GM North America and global head of Chevrolet, Alan Batey, comments, “We have contractors bidding jobs in their Silverados, families streaming movies in their Suburbans and Malibus, and everyone tapping into the cloud for music. With the most affordable unlimited 4G LTE data plan in the auto industry, the widest availability of Apple CarPlay and Android Auto and new connected services like OnStar AtYourService, our momentum can only grow.”
Now, Ford has its own system that is similar—SmartLink automotive connectivity, powered by Verizon—but it is not exactly up to par with what Chevy is offering (and is planning to offer). But, of course, that is very likely to change in the coming years as network-ready vehicles continue to grow in popularity and demand.